Clare Brass

Designer, Circular Economy Innovator

Clare Brass is a designer, innovator and educator with a focus on sustainability and circular economy, connecting design thinking with business strategy. With nearly 20 years experience as a design practitioner, she became head of Sustainability at Design Council, and was the founding director of SEED Foundation. She was Leader of Sustainability & Enterprise for Innovation Design Engineering and Head of SustainRCA, both at the Royal College of Art. She currently is co-director of Department 22, an innovation consultancy for circular economy.

With many years’ experience, Clare uses a variety of design methods (as well as a bit of her own creative spark) to help businesses and individuals create and develop great ideas and strategies to drive transition to a better world. A trustee of the London Community Resource Network (2010 – 2013), and a mentor for the Ellen MacArthur Foundation (2011-2017), she has also worked for a variety of global industries across all fields including Nissan, M&S, McDonalds, Hitachi, Coca Cola, London Olympics and more. She is a keen environmentalist and food grower, and has developed commercial and entrepreneurial projects around environmental and welfare impacts of the poultry industry (, as well as set up and run a community food waste and recycling project, on the Maiden Lane Council Estate in Camden ( She is currently working on the design of an exciting exhibition about the Future of Food at the Roca Gallery, London.